REINVENTING automotive direct marketing 

40 years of direct marketing experience. A team of data scientists. Cutting-edge 4-color variable printing. And now, proprietary new technology called Boomerang Direct Mail™. Wilen Auto lets you reach the right audience at the right time, with the most hyper-relevant message.

Find out how Wilen Auto is reinventing retargeting.

Boomerang Direct Mail™

Boomerang lets you match website visitors to a physical residential address. Within 24 hours, a mail piece is tailored, produced and sent, while your customer is still in purchase mode. This gets active prospects off of their computers and into your store, turning anonymous interest into real purchases. With Boomerang, you can reach out to customers and bring back results.

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In any given month, 2% of your prior customers will be purchasing a new vehicle. THE PROBLEM IS – 70% of those people will be purchasing that vehicle from your competitor. Wilen Auto can help you stop this defection.

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Intelligent Acquisition

Having a database of customers is one thing, knowing how to house the right data picks is another. Leveraging our team of data scientists who work with Fortune 50 companies, Wilen Auto helps you to identify and get your best prospects through the door.

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Struggling Service Customer

Statistics prove that a customer who does not service their vehicle at your dealership within 18 months of purchase will likely not purchase their next vehicle from you – period. Through Wilen Auto's variable data capabilities, we will design a program with you to hyper-target these struggling customers. Using key service intervals and a logic-driven offer methodology, you will generate increased service revenue and increase the likelihood of future vehicle purchases.

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Advances in technology have helped revolutionize the use of CRM systems in optimizing sales funnels and maximizing acquisiton. Retention, however, has stayed the same or worse. As a uniquely qualified direct marketing agency, Wilen Auto focuses on advanced retention strategies for capturing this highly-targeted, high-value segment of existing customers.

By the numbers

Average amount of customers in your database
Number of customers buying a car or truck this month
The average dealer only recaptures 50-70 of these customers each month, leaving almost 300 in the hands of your competitors